RMIT Vietnam
Ready For What's Next
Brand Strategy & Project Management: Luong Van Anh
Execution: Truc Nguyen - Vi Le - Thanh Huynh - Khoi Nguyen
Supervisor: Nguyen Anh Duc
The transition from RMIT brandline What's Next to Ready for What's Next marks the next evolution of RMIT's brand promise. Rolled out across three visual phases, this Brand Refreshment Campaign reflects RMIT's commitment to empowering people with the confidence, capability, and curiosity to shape what's next in a changing world.
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RMIT Melbourne
LED Display Installation
Brand Supervisor & Project Management: Jacqueline Gouldon - Simon Cormack
Execution: Gia Nghi - Thao To - Huynh Nam - Man Nghi
Student Contributors: Hong Dang - Trung Hieu - Khanh Ngoc - Duc Huy
A 9-metre visual-led activation showcased at Melbourne Open Day, featuring authentic student voices on how RMIT prepares them for their future and career aspirations. Dynamic typographic motion brings their messages to life, embodying the spirit of Ready for What's Next and RMIT's commitment to empowering what's next.
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“It’s a brand new day”
GOJEK Brand Unify
Creative Team: Phi Phuong Thao - Bao Vo - Cat Truong - Lo Sech Quynh
Indonesia’s most valuable startup, Gojek, unified its Vietnamese and Thai brands under one technology platform. Our in-house marketing team in Vietnam created digital and print assets to support the brand transition and introduce Gojek’s new identity, including its shift from red to green.
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The Things that Matter in Life
Royal College of Art, London
Art Direction: Phi Phuong Thao
Creative Team: Phi Phuong Thao - Nguyen Hong Anh - Cao Hong Phuc
The Things that Matter in Life is an art exhibition hosted at the Royal College of Art, London, featuring autobiographical works by the elders of KLS Settlement that celebrate the memories and lived experiences of the Battersea community.
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Knight Frank & London
Television Centre
Project Management: Collums Studio, London
A dynamic presentation to win over clients from Stanhope, pitched by Knight Frank to act as sale agent for this project. The confident, iconic, vigorous vibe from this Grade II listed building was captured throughout the pitching presentation, delivered a sense of pride to future property owners. Project commisioned by Collum Studio, London.
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Dien Than - Virtual Space
Researcher: Nguyen Hai Anh
Creative Team: Cao Hong Phuc - Nguyen Khanh Ha
Adviser: Marian Noble, Paul Jackson
Dien Than is a virtual space designed to bring Hầu Đồng, which often described as a “living museum” of Vietnamese cultural heritage closer to the younger generation. The project celebrates indigenous aesthetics while challenging the ‘Western-washed’ phenomenon, offering a contemporary lens through which cultural traditions can be preserved, experienced, and reimagined.
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