Knight Frank & London Television Centre

Timeline: January, 2021
Location: London, United Kingdom
Art Direction: Phi Phuong Thao
Project Management: Colums Studio

The identity drew inspiration from the TVC's distinctive architectural language, translating key visual elements into a contemporary brand system. The circular forms were derived from the building's central structural blocks, while the reflective blue tones echoed the glass façades that define its modernist character. Warm gilded bronze accents referenced the iconic Helios Statue, a symbol of television broadcasting radiating across the world, reinforcing both the heritage and influence of the landmark.

Together, these elements created a visual identity that balanced history with modernity, capturing the building's confident, iconic, and energetic presence. The design system was applied consistently throughout the pitch presentation, establishing a cohesive visual narrative that reflected the prestige of this Grade II listed building while communicating its future potential.




The overarching creative approach was developed to showcase Television Centre's globally recognised brand, celebrating its unique architectural heritage, cultural significance, and premium positioning within the London property market. By translating these distinctive attributes into a compelling visual story, the presentation reinforced Knight Frank's strategic vision for the development, helping articulate its long-term value proposition and support the ambition of achieving the target market value.