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11:11 
Phi Phuong-Thao
(Chloe)

Creative practitioner with main focus on sustainable branding, clients varied with projects from London, New York and Saigon.

UAL Class 2020-2021

  1. Dien Than

  2. Cake Bar

  3. Knight Frank
  4. Age Well Show
  5. Zumwhere 
  6. GOJEK 
  7. Totem Society
︎︎︎ Get in touch




Zumwhere 


Zumwhere is a brewhouse (food and craft beer restaurant) located at 11 Nguyen Thanh Y, Ho Chi Minh City






Base on the client brief stating “Zumwhere” as “the most preferred place of beers to brew bonds over, with friends, colleagues and familly”, the letter U from Zumwhere logotype was twisted with a duo-set of beer shapes, representing the concept of beer partners.

A material board was formed base on the restaurant interior details, from that we came up with the identity idea that enhance the consistency between the print material and the interior material.



We struck a balance between the clean, modern lines from interior references and the geometry shape of beer ingredients (lime leaf, fruits,wheats...) to develop the brand pattern.



Drawing inspiration from the vintage advertising layout from the 70s, we created an identity that married the classic and the contemporary, but not losing the sense of authenticity. The kraft paper used for menu printing material was chosen to be well accompanied with wooden interior and the light beige concrete wall in the restaurant.