RMIT Vietnam -
Ready For What's Next
Timeline: 07-08/2026
Location: Saigon South Campus
Art Direction: Phi Phuong Thao
Project Management: Luong Van Anh
Execution: Truc Nguyen - Gia Nghi - Khoi Nguyen
Phase 1
Phase 2 ◀
Phase 3
Phase 2
Six students were selected as the key talents for the Ready for What's Next Phase 2 Key Visual campaign. Representing the diversity of the RMIT student community, the cast included both male and female students across undergraduate, postgraduate, international and graduate cohorts, showcasing the breadth of experiences and aspirations that define the RMIT journey.
The Ready for what's next Key Visual became the primary creative asset supporting RMIT's student recruitment activities throughout the campaign period. By featuring authentic RMIT students and real learning experiences, the campaign helped prospective students envision themselves as part of the RMIT community.
The Key Visual played a central role in supporting RMIT's student recruitment strategy by creating a consistent and compelling brand presence across every stage of the prospective student journey. Its adaptable visual system was integrated into recruitment campaigns, event activations, digital communications, and campus experiences, reinforcing the Ready for What's Next brand promise while building trust through authentic student representation. The campaign encouraged prospective students to connect emotionally with the RMIT experience and imagine their own future at the university.