“It’s a brand new day” -
GOJEK Brand Unify

Timeline: 2021
Location: Saigon

One of the biggest advantages of refreshing the look of a brand is the ability to reach new customers. Rebranding can offer the stimulation established businesses need to promote growth in an ever-evolving market. Gojek, an Indonesia-based decacorn (a privately held company worth $10 billion or more), started as a motorcycle ride-hailing service provider and has since branched out into mobile payments, food delivery, and more. Its drivers are a familiar sight on the roads of Indonesia, Thailand, Singapore, and Vietnam. In the coming years, as the company continues on its expansion course, more cities in the region can expect the arrival of Gojek-green waves.



In Vietnam, where Gojek has a network of 150,000 drivers and 80,000 merchants serving millions of users, the focus of late has been on rebranding the company from GoViet (red uniforms) to Gojek (green uniforms) ,