RMIT Vietnam -
Ready For What's Next
Timeline: 07-08/2026
Location: Saigon South Campus
Art Direction: Phi Phuong Thao
Project Management: Luong Van Anh
Execution: Truc Nguyen - Vi Le -
Gia Nghi - Khoi Nguyen
Phase 1 ◀
Phase 2
Phase 3
Brand tagline
Our Masterbrand strategy aligns with RMIT’s Knowledge with Action Strategy to drive growth and build trust and awareness. It reflects our commitment to real-world learning and employability, while removing barriers to future-focused, lifelong learning. This dual focus strengthens RMIT’s market position as both practical and aspirational.
This brand positioning statement is the foundation for connecting with our audiences. It reflects RMIT’s promise to provide more than just education - RMIT offer transformational experiences that develop both hard and soft skills, foster confidence, and prepare students for evolving careers, technologies, and industries.
The tagline is not separate from the strategy; it’s the natural payoff line of the positioning. The transformational experiences and confidence we create are what make people “Ready for what’s next.”
In line with the new brand position, RMIT evolved the brand line to introduce a proactive dimension - one that emphasises preparedness and confidence. It signals that RMIT students graduate with the applied skills and knowledge to adapt and thrive in an uncertain future. This important shift reframes readiness as empowerment, showing that RMIT equips students to navigate future challenges with confidence. In short, they’re “ready” for whatever comes next.
Phase 1
Brandline Roll-out & Introduction
Our brand line can be written in two ways: A - On a single line or B - Over two lines or 'Stacked'. The 'n' in 'next' and the 'w' are never capitalised.
The line does not have a full stop. This is done purposefully as without one we are signifying continuous momentum - it reflects RMIT's commitment to moving forward, adapting, and evolving, no matter what the future holds. It’s a statement of confidence and resilience, showing that we are always pushing boundaries, embracing change, and shaping what comes next.
The main hero chosed to be shot for our Ready for what’s next campaign was Vương Mẫn Nghi, a final-year RMIT Digital Media student. Portrayed at a monumental scale against the RMIT University environment, she symbolises the transformative impact of an RMIT education. Her larger-than-life presence represents students growing beyond their perceived limits, embracing challenges with confidence, and leaving RMIT ready for whatever comes next.
The Key Visual was systematically extended across a comprehensive suite of campaign touchpoints, ensuring a consistent brand experience throughout the student recruitment journey. Its flexible visual system was adapted to a wide range of print and digital assets, including outdoor advertising, campus signage, social media, digital display banners, web content, event collateral, brochures, presentation materials, and environmental graphics. While each application was tailored to its format and audience, the core visual language and messaging remained consistent, reinforcing the Ready for What's Next brand promise across every interaction with prospective students.
The modular composition allowed the campaign to be adapted seamlessly for large-format outdoor media, campus activations, digital channels, and recruitment materials, while maintaining strong visual consistency. This flexible approach ensured the campaign remained recognisable and impactful across every touchpoint, regardless of format or market.
In short, “Ready for what’s next” is more than a brand line - it’s the promise that ties every RMIT experience together. It reflects RMIT’s core values and what RMIT stand for: a global university that gives people the confidence, capability, and curiosity to thrive in a changing world. “Ready for what’s next” captures that confidence. It’s the natural payoff to RMIT brand positioning - a mindset that connects our teaching, research, and partnerships, and reminds the world that RMIT doesn’t just prepare students for today, but for tomorrow.